In celebration of Mental Health Week, Crank® Coffee Co. is proud to partner with Unsinkable to launch a limited-edition store collection. Featuring custom-designed long sleeves, hoodies, and tote bags, this exclusive line not only showcases our shared values but also gives back—proceeds directly support Unsinkable’s powerful mental health initiatives.
This collaboration is rooted in a shared mission: to fuel meaningful conversations and connection. At Crank®, we believe there’s nothing more impactful than gathering over a cup of coffee—and with this collection, we’re helping create those moments that matter.
Explore the collection and learn more about the purpose-driven partnership behind it. 30% of proceeds will be donated to Unsinkable
Crank® Coffee Co. is a proudly Canadian, family-founded coffee brand by brothers Peter and Chris Neal of Neal Brothers. Rooted in a passion for quality and sustainability, Crank® delivers ethically sourced, organic beans roasted in small batches right here in Canada. Inspired by the energy of cycling and Canadian outdoor culture, Crank® fuels forward momentum with every cup. Whether you're gearing up for your next adventure or just your morning routine, Crank® Coffee is crafted to get you Cranked Up! Find us online, at retailers across Canada, or visit our flagship Cranky Bear Café in Thornbury, Ontario.
Unsinkable is a national mental health charity founded by Olympic champion Silken Laumann, dedicated to empowering individuals through the proven, transformative power of personal storytelling. Our mission is to bridge the gap between those struggling with their mental health and steps towards mental wellbeing, and we do this through the sharing of personal narratives of hope and resilience that move people along their mental health journey toward self-acceptance and recovery.