10% of proceeds are going towards Jack.org. Jack.org is Canada's only charity training and empowering young leaders to revolutionize mental health. Suicide is still the leading health-related cause of death for young people in Canada. 1 in 7 young people in Canada report having suicidal thoughts to say nothing of the ones who don't report. This year, 150,000 will act on their thoughts by attempting suicide, and, for hundreds of them, the attempt will be fatal.