Doing good never looked so good


Shine The Light On is a global platform that allows individuals around the world the ability to create their own clothing collection to build awareness, spark conversation and raise money for a charity of their choice

The platform is completely free to use. Use our easy online design tool to create your dream collection. Once you have created your collection, easily submit your designs to us with a click of a button. Let us know what percentage of sales you would like to go to charity and you keep the rest of the profits! We will then put your collection up on our website for sale. We handle all manufacturing, fulfillment, shipping and customer service for all your orders at no cost. Share your collection with friends and family, raise money for charity and look good doing it too! Donations and Shine Club member payouts are paid out every other Friday.


It all started with a kid

His name was Eli, and when he was just 14 years old, something happened to him that shouldn’t have—and it took 6 years before he could even talk about it. Eventually, he founded STLO to shine the light on mental health and make those conversations a little easier to start. Learn More.

  Watch The Story


We partner with the who’s who of Hollywood to design garments worthy of your fandom exclusive to STLO—you won’t find these puppies anywhere else. Each limited-edition collaboration is available for just a couple weeks, so get your hands on them while you can. The countdown is officially on.

Benefitting Keep Memory Alive
The Babyface
Shop The Babyface Collection
Benefitting National alliance on Mental Illness (NAMI)
The Corinne Foxx
BENEFITTING Variety Boys and Girls Club
The Troian and Patrick Collection
Shop The Troian and Patrick Collection


These are the pieces that aren’t going anywhere. The ones you’ll pull out of the hamper because they’re that good. Cool, comfortable and made in Canada. Plus, for every garment purchased, we donate to Mindfulness Without Borders to support mental health in youth around the world.

Change the world in your sweats

It’s the twenty-first century. Gone are the days vanity and charity didn’t mix: Today, you can look good and do good in your Netflix-and-chill best. So, put on your sweatsuit, because not only can you change the world in your sweats, you can change it because of them. That’s what we call a win-win.


“Shine The Light On is by far one of my favourite clothing companies. Their clothing is comfortable, yet luxurious and I love their mission to end stigma around mental health."

Leigh Cohen
A Happy Customer

Sometimes it can be difficult to express how I feel,but I found that by wearing this brand, it gave me theconfidence to open up and share my story. It’s more thanquality clothing, it’s a conversation starter.

Jesse Bridau

Great quality product, with an even greater cause. This goes a long way to help build awareness and break down the stigma around mental health - love it! 

Paula Grant
A Proud Mom

I received my hoodie today and it is so soft and amazing I love the use of different bright colours. It was worth the wait

A Happy Customer

I LOVE IT!! It’s so soft, and it’s great quality!! Love the hoodie!! The fit is good too!! Money well spent!!

A Hoodie Lover


Starting Conversations

We know how hard it can feel to start a conversation about issues like mental health, hunger or cancer. Our clothes are designed to make talking about those issues easier, sparking conversation naturally—kind of like those awkward icebreaker intros you did in grade school, but cooler.


Educating Youth

For every garment purchased from our Core Collection, we donate to Mindfulness Without Borders, a charity that teaches mindfulness and social-emotional skills to youth, their educators and medical professionals, helping them understand and manage their emotions and mental health better.


Contributing to Causes

We partner with the who’s who of music and cinema to shine the light on different social issues. The collections we design with these celebrities serve to raise both awareness and funds for the cause of their choice, changing the world one t-shirt at a time.